JENISA KEOVICHIT
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YOOBI 2023 IMPACT REPORT

Once a quarter, the award-winning journalists at Inside Edition Digital create The Issue, a series of in-depth articles and videos on a specific subject. The ultimate goal is to explore a topic and dig deeper than the daily news cycle allows. Topics range from the recent history of police violence against Black people in America and the protest movement that emerged after George Floyd’s killing to misinformation and generational change.

YOOBI 2023 IMPACT REPORT

 

 

After years of uncertainty, 2023 marked Yoobi’s first in-person Give Event since the pandemic and signified a return to the heart of their mission - supporting students and teachers with essential school supplies. You buy, Yoobi gives. 2023 was not only about remaining “rooted” in their original purpose but also ensuring they were firmly grounded in their mission to provide impactful support to educators, students, and communities. Resilient roots, flourishing futures.

To further enhance this theme of going back to one’s roots, I utilized graphic shapes, tactile textures, and a cut and paste treatment that were reminiscent of elementary school art projects and classroom decor. This referred to Yoobi’s original mission of providing essential supplies to classrooms in need, but it also acted as another way of returning to one’s roots from a more aesthetic point of view - a reference to a simpler and almost nostalgic kind of art that, though it may look simple, symbolizes a child’s limitless creativity and imagination.