JENISA KEOVICHIT
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YOOBI ART DIRECTION

Founded in 2014, Yoobi's mission is two-fold: to bring color, differentiation, and innovation to the school and office supplies category as well as aiming to provide all kids in need with tools that will spark creativity and a passion for learning. To address this, Yoobi keeps a simple promise - for every Yoobi item you buy, a Yoobi item is donated to a classroom in need, right here in the U.S. Since the company's launch, Yoobi has donated school supplies to over 3 million kids..

 

YOOBI / ART DIRECTION

 

 

At Yoobi, I was in charge of producing and creating social imagery for use across all digital platforms. My responsibilities included art and creative direction, development of shot lists, managing props, styling photos, photography, and overseeing the retouching and editing process. In addition to this, these responsibilities also extended to producing and creating branded assets for marketing campaigns as well as product photography for use on Yoobi’s e-commerce platform. Sometimes, I also got to throw a little hand lettering and bullet journaling into the mix.

 

Shown are a selection of imagery for social media, product photography, videos, and hand lettering.

 

#yoobiYOU / Back to School ‘19 Campaign

This Back to School season was all about celebrating individuality and authenticity, as well as encouraging Yoobi fans to share how they express themselves creatively and stay true to themselves.

Videographer: Andrew Cava | Talent: Navia Robinson, Lily Chee | Creative + Art Direction, Directing, and Editing: Jenisa Keovichit

 

#yoobiEXTRA / Spring ‘19 Campaign

This Spring, Yoobi was all about being EXTRA and leaving ordinary behind.

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SPRING CAMPAIGN VIDEO — Creative and Art Direction: Heidi Jung, Jenisa Keovichit | Videographer + Editor: Quan Mai

 
 
 
 

YOOBI x CALIFORNIA DONUTS

To celebrate National Donut Day ‘19, Yoobi teamed up with California Donuts for a fun summer giveaway. The partnership highlighted California Donuts’ fun donut designs and Yoobi’s colorful collection.

 

YOOBI x TUBBY TODD

Yoobi partnered with Tubby Todd for their annual #TubbyGarden Easter Event in LA. The outdoor garden space was set with different stations, including chalk drawing with Yoobi! For the event, I created 3 different chalkboard designs to help make the celebration even more festive.

 

FEBRUARY: GALENTINE’S DAY

Gather up your best buds and break out all of the candy hearts this Galentine’s Day! XOXO Yoobi

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JANUARY: NEW YEAR, NEW YOU

At Yoobi, January is the perfect time for a little refresh - whether it’s through setting new year’s resolutions and goals, getting organized, updating your desk decor, or finally starting that DIY project you’ve been meaning to start for months, January is the time to shake things up and look good doing it.

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CHALK IT UP YOOBI / CHALK PROGRAM ‘19

For the 2019 Chalk collection, I produced all of the chalk product imagery for use on Yoobi.com.

 
 
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